Hi, I’m Thanh Tran
Digital Media Executive
Highly skilled Digital Media Executive with 5 years of experience in developing and executing successful Digital Performance Advertising campaigns.
ABOUT ME
✓ With 5 years of experience working for a Digital Marketing Agency, I have honed my online marketing mindset, understanding of user behavior, and advertising techniques. These skills form a solid foundation that helps me drive traffic, expand the potential customer base, and optimize sales for the company.
✓ As a Digital Media Executive, I have developed skills in running ads on major platforms such as Facebook and Google, along with proficient use of analytical tools to assess and optimize campaign performance. For further details, kindly refer to the highlighted projects. This skill is not only important in managing product and customer data but also essential for deep analysis and making smart business decisions, contributing to the success of the e-commerce platform.
✓ As an experienced Digital Account Executive, I have had the opportunity to manage multiple advertising campaigns, strategize, and work closely with internal departments. These experiences not only help me operate effectively but also optimize the activities of the e-commerce platform, ensuring sustainable development and high profitability for the business.
✓ Additionally, I have the ability to create and manage WordPress websites, as well as effectively use various software and apps to produce diverse content, from text and photo banners to videos, enhancing the quality and appeal of brand content.
✓ Finally, with a strong foundation in applied informatics and experience as a Sales Admin for an American European goods import company, I am confident that I can quickly adapt to a new work environment and contribute effectively to the overall success of the business.
WORK EXPERIENCE
Digital Media Executive
- Firstcom Digital Jsc. (Full-service Digital Marketing Agency)
- 11/2019 - 07/2022, ~2.5 years
› Responsible for creating and executing a robust performance plan for all search, display, video, and social advertising campaigns. Successfully implemented a comprehensive multi-channel advertising strategy, resulting in a notable 47% increase in website sessions, an astounding 1k% growth in engagement and a remarkable CR of approximately 13%, effectively converting leads into enrolled students.
› Constantly monitor campaign performance and closely manage budgets to ensure optimal results. Through a comprehensive analysis of advertising performance metrics, I successfully identified key areas for improvement, resulting in a notable 10% increase in CTR and a 5% decrease in CPC.
› Collaborated closely with internal teams to develop compelling advertising materials that strongly attract the target audience.
› Develop digital quotations and proposals as effective solutions to meet clients’ requirements.
› Coordinated with ad network vendors to ensure seamless collaboration and execution.
Digital Account Executive
- Firstcom Digital Ltd. (Performance Digital Marketing Agency)
- 07/2017 - 10/2019, ~2.5 years
› Managed a portfolio of 16+ client accounts.
› Verifying client’s briefs and effectively debriefing internal team members.
› Monitor ad campaigns to ensure contract compliance, timely payments, and customer satisfaction.
› Collaborated with internal teams, production vendors to develop and implement the client’s campaign objectives.
› Monitor competitor activity and market trends.
Sales Admin
- shiphangusa.com
- 04/2016 - 05/2017
› Manage and oversee client orders, ensuring seamless tracking and inventory control for goods imported and exported, and monitoring stock levels.
› Promptly receive and address client feedback or issues related to business operations, demonstrating a proactive approach to resolving issues.
› Regularly update and consolidate sales reports, utilizing data from daily, weekly, monthly, quarterly, and yearly sales figures.
› Offer valuable support in composing and refining internal documents and paperwork relevant to various business tasks, meetings, and sales department activities.
Relationship Management (Mortgage Loan Dept.)
- VIB Bank
- 2010 - 2015
› Exploit new customers to grow credit balances through networking and referral sources.
› Cross-selling existing products of Retail Banking: term deposit mobilization, personal loans, debit cards, credit cards, etc.
› Analyzed financial data and credit reports to determine loan eligibility, maintaining an accuracy rate, and ensuring compliance with all applicable laws and regulations.
MAIN SKILLS
PC, MOBILE SKILLS
ADDITIONAL SKILLS
SOFT SKILLS
✓ Analytical and Data-Driven Thinking
✓ Strategic Thinking and Planning
✓ Attention to Detail
✓ Time Management and Prioritization
✓ Collaboration and Teamwork
✓ Problem Solving and Critical Thinking
✓ Creativity and Innovation
✓ Communication and Presentation Skills
✓ Adaptability and Flexibility
QUALIFICATIONS
Google Ads Certifications
Google Analytics 4 Certification
Facebook Ads Certifications
Hoa Sen University
Bachelor of Business Administration